In The Style

REVENUE

51%

ORDERS

1,284

CLICKS

43k+

LINKS CREATED

416

The Objective

To expand and diversify the influencer base by onboarding Metapic, leveraging its network to reach new audiences and drive engagement across multiple platforms.

Text saying "IN THE STYLE" in black outline letters on a white background.
DIVERSIFYING INFLUENCER BASE
METAPIC
AFFILIATES

The Strategy

Metapic Integration & Influencer Diversification
• Established a partnership with Metapic to access a broader and more varied influencer network.
• Ensured alignment with brand goals.
• Leveraged Metapic’s analytics to track influencer performance and engagement levels.

Content Strategy & Campaign Execution
• Developed a structured content plan, ensuring influencers created authentic and engaging content tailored to their audience.
• Focused on high-quality product placements, unboxings, and tutorials to showcase the brand in an organic way.

Performance Optimisation & Scalability
• Monitored campaign performance in real-time, adjusting influencer selections and content strategies based on engagement data.
• Ensured seamless integration between influencer content and brand e-commerce platforms to drive traffic and conversions.

A woman standing indoors in front of a Christmas tree, wearing a beige cardigan dress with a belt and beige knee-high boots. Beside her is a dining table with gold pedestal chairs and a flower vase. The setting includes holiday decor and a text overlay advertising the cardigan dress at Christmas.
Three smartphones displaying fashion and shopping posts, with user engagement metrics such as clicks and orders listed below.

The Results

The partnership with Metapic led to impressive results in expanding the influencer base and driving engagement. Throughout the campaign, we saw a 51% increase in revenue, with 43,109 clicks and 1.284 sales. A total of 76 unique influencers created 416 links, significantly boosting brand visibility and customer interaction.

An infographic showing statistics with icons. The first icon is a megaphone with blue lightning, indicating number 1,284. The second icon is a bar chart with a green upward arrow, showing +51%. The third icon is a light bulb, with a value of £32.89. The fourth icon is a smiling face, with a value of 76. The fifth icon is a hand holding a magnifying glass over a laptop, with a value of 416. The sixth icon is a computer mouse pointer over a webpage, with a value of 43,109.