Great Little
Trading Company
£300K+
3,000+
212k
£95.47
The Objective
Our main objective for GLTC was to successfully launch an affiliate programme in Q4, designed to drive revenue growth and enhance brand awareness.
The Strategy
Strategic Affiliate Recruitment
Diverse Affiliate Pool: Engaged 41 active affiliates, strategically selecting partners with high potential to drive targeted traffic and maximise sales.
Optimised Conversion: Achieved a conversion rate (CVR) of 1.70%, demonstrating the effectiveness of working with affiliates who align well with the campaign’s objectives and audience.
Revenue Growth: Generated over £300k in revenue, showcasing the success of recruiting affiliates who contributed significantly to both site traffic and sales performance.
Efficient Commission Structure
Targeted Commission Structure: By grouping affiliates based on type and assigning tailored commission rates, we optimised performance across different affiliate segments, leading to a more efficient campaign and a positive return on spend (ROAS).
Affiliate Optimisations
Increased CPA Incentives: By raising CPA rates for top-performing affiliates, we incentivised them to drive higher-quality traffic and boost sales.
Strategic Tenancy Investment: Investing in long-term partnerships with key affiliates through tenancy agreements ensured sustained commitment and effort, helping to maximise sales volume and optimise overall campaign performance.
The Results
The strategy implemented during the launch of the GLTC affiliate campaign proved to be a significant success. By strategically recruiting high-performing affiliates and grouping them by type with tailored commission rates, the campaign achieved a positive return on ad spend (ROAS). Optimising affiliate incentives, including increasing CPA rates and investing in long-term tenancy agreements with key affiliates, further encouraged higher engagement and better sales performance. This approach led to strong revenue generation and demonstrated the effectiveness of the affiliate recruitment and optimisation tactics.
