Pretty Little Thing

IMPRESSIONS

1 Million

DIRECT GMV

+245%

CLICK THROUGH RATE

+28.79%

LIKES

700K

The Objective

To create a direct communication stream with new and existing customers via the Tiktok shop channel - building a solid community, driving instant product sales and building brand awareness across the platform.

Black text on a white background that reads 'PRETTYLITTLETHING'
TIKTOK SET DESIGN
STRATEGY
FASHION INDUSTRY
Screenshots of a retail store's interior displays and signage, with mannequins and shelves of clothing and accessories, using a pink and black color theme.
Interior of a pink boutique store with clothing racks, a woman browsing, and a large pink wall with the brand name "PRETTYLITTLETHING" and TikTok Shop branding.

The Strategy

Set Design & Layout
A visually engaging, on-brand set designed to enhance product visibility and create an immersive shopping experience.

End-to-End Live Planning & Moderation
Full live execution, from content planning and scheduling to seamless moderation, ensuring maximum engagement and a smooth shopping journey.

Increased Live Times & Volume (50-Hour Target)
Extended live hours to 50+ hours, optimising reach, capturing peak shopping times, and maximising sales potential.

Product Analysis & SKU Strategy
Data-driven product curation, showcasing high-converting items at the right times to boost engagement and revenue.

Design & Use of Stickers
Strategic TikTok stickers to highlight key deals, create urgency, and drive conversions.

A smartphone screen displaying a TikTok live streaming session promoting Pretty Little Thing fashion brand. The screen features a woman holding a laptop, with promotional banners indicating discounts up to 33% off and free shipping, and a product listing for a beauty ad. Viewer comments and icons are visible on the screen.
A young woman standing in a pink room with promotional signs, holding a tablet. She is wearing a brown top and leopard-print pants. The background displays branding for PRETTYLITTLETHING and TikTok, with various discount and sale notices.
Split screenshot of a TikTok shop promotional advertisement featuring two women, one styling her hair and the other texting. The background is pink with various text overlays advertising discounts, free shipping, vouchers, and deals on fashion and beauty products.

The Results

(Compared to the previous month)

Infographic with six icons and statistics. Top row: a megaphone with 1 million, a bar chart with 245.12% increase, a cursor clicking on '40K'. Bottom row: a smiling face with 124.57%, hearts with 700K, a hand clicking with 28.79%..