Planet X

ORGANIC VIEWS

1.9 Million

COMMENTS

240

SAVES

1.7k

LINKS

26.9K

The Objective

To establish Planet X Bikes organically on TikTok by creating and posting inhouse content tailored to their niche biking community, driving awareness and engagement through consistent content, caption writing, and community management.

Close-up of the logo for the film 'Planet X' with black background and outlined white text.
THE VIRAL EFFECT
CONTENT CREATION
SPORTS INDUSTRY
A screenshot of a social media comment thread discussing gaming consoles and new phones, with a large yellow smiley face sticker covering part of the image.
TikTok profile page for Planet X Bikes with a black logo featuring a green X and profile details, followed by videos about bikes and bike shop experiences.

Take a Look…

Text displaying '11.2k' and 'ORGANIC VIEWS' inside an outlined rectangle
Text displaying '16.3k' in bold blue font and a button labeled 'Organic Views' with a blue outline.
Text reading '8k organic views' with a simple blue outline around 'organic views'.
Text with '5k' in large blue font and 'Organic Views' inside a blue outlined oval

The Results

Infographic showing social media metrics with icons: a megaphone, a graph, a smiley face, and hearts, with corresponding numbers 1.9 million, 26.9 thousand, 240, and 1.7 thousand.