Keplin
-72%
+98%
-44%
+310%
The Objective
To maximise profitability on TikTok Shop by focusing ad spend on a margin-focused product strategy and scaling campaigns strategically via CPA targets.
The Strategy
Structured Campaigns
Created bespoke ad groups and product sets based on low, mid, and high-margin product data.
Data-Driven Scaling
Used CPA targets for each product grouping to efficiently scale campaigns.
Creative Approach
Worked with both the internal design and organic social team, aligning with best practices to optimise video performance in campaigns.
Community Engagement
Ran community interaction campaigns, utilised Spark ads, and tested multiple video angles to boost engagement and brand interaction.
The Results
Significantly Improved Profitability
A large reduction in CPA means we acquired customers far more cost-effectively, increasing overall profitability.
Higher Sales Efficiency
The strong rise in conversion rates shows that our refined strategy is successfully driving more purchases from the same traffic.
Lower Advertising Costs
A 44% decrease in CPCs allows for more reach and engagement without increasing spend, making scaling more sustainable.
Stronger Brand Presence
A 310% increase in followers expands the brand’s organic reach, building a larger audience that can be leveraged for future campaigns.
