In The Style
£77k+
1.3m
No.2
18%
The Objective
Our objective was to strategically leverage TikTok Shop during the Black Friday period in collaboration with this online fashion giant, maximising revenue generation and brand engagement specifically across live-streaming.
By crafting and executing a robust livestream strategy, we aimed to drive record-breaking conversions while fully capitalising on the platform’s immense potential during this peak shopping event.
The Strategy
Extended Live Event
We executed a high-impact 12-hour live event, inspired by proven TikTok Shop successes. With competition rising, we went big—maximising audience engagement, visibility, and sales.
Inclusive & Engaging Experience
Our product selection catered to all body types and styles, ensuring inclusivity. We combined entertainment and saleswith games, competitions, and dynamic presenters, making the livestream interactive and immersive.
Creator Support & Amplification
To extend our reach beyond the live event, we strategically leveraged TikTok creators to promote products across their own channels. By involving creators in the livestreams, we added authenticity, boosted engagement, and drove additional traffic to the event, ensuring maximum impact.
Compelling Value & Sales Strategy
Competitive pricing and exclusive flash deals created urgency, attracting new customers while strengthening brand loyalty. This strategic approach not only boosted Black Friday conversions but also helped retain long-term TikTok shoppers.
The Results
Our Black Friday TikTok Shop strategy delivered outstanding results, generating £77K GMV in 1 livestream and securing the brand’s position as the number two TikTok Shop in the UK. With 1.3 million product views and an impressive 18% conversion rate, the campaign drove significant engagement and revenue. The success of this activation led to us becoming ITS’s full digital commerce partner, solidifying our role in scaling their online growth.
