Keplin Group

STORE GMV

£41k+

ITEMS SOLD

4.12K

CREATORS

180+

The Objective

To launch and scale an affiliate programme on TikTok Shop, leveraging creator content to drive GMV and maximise sales.

Keplin Group logo in black text with a horizontal line underneath
NEW ACCOUNT LAUNCH
HOME & LIVING
Three sections of a promotional collage. The first shows a white shelving unit with towels and books, plants on the floor, and text for Keplin Group home products. The second features five luggage sets with slogans like 'Your Perfect Luggage duo' and 'Travel your Way' beneath a group of people with suitcases. The third displays a woman sitting on the floor with a laptop and coffee, beside a portable mini heater, with promotional text for the heater.

The Strategy

Creator Partnerships
Collaborated with 50+ targeted creators each month to promote a diverse range of products.

Product Focus
Strategically selected high-performing and trending items to maximise engagement and conversions.

Optimised Content
Ensured creator content was tailored for TikTok’s algorithm, driving visibility and boosting store performance.and drive conversions.

The Results

Within the first three months, affiliates contributed to over 45% of total store sales, with more than half of all products sold coming through the creator platform. The campaign successfully created a viral moment, leading to a complete sell-out of brands dehumidifier range and proving the power of TikTok Shop in driving both sales and brand awareness.

An infographic showing financial statistics with icons: a megaphone for marketing, a bar chart with an upward arrow for growth, and a smiling face for happiness. It includes figures in British pounds and counts of followers or customers.

Launch–Month 3