Pretty Little Thing

IMPRESSIONS

1 Million

DIRECT GMV

+245%

CLICK THROUGH RATE

+28.79%

LIKES

700k

The Objective

To create a direct communication stream with new and existing customers via the Tiktok shop channel - building a solid community, driving instant product sales and building brand awareness across the platform.

Black text on a white background that reads 'PRETTYLITTLETHING'.
TIKTOK SET DESIGN
STRATEGY
FASHION INDUSTRY
Digital collage of five screenshots from a TikTok or social media video, showing a pink-themed clothing and accessories store with mannequins and shelves, branded as PRETTYLITTLETHING and PLT.
A designer's concept board on the left with sketches of closet organization ideas featuring pink and beige tones, and a photo on the right showing a woman in a pink-themed TikTok shop setup with clothing racks and a camera.

The Strategy

Set Design & Layout
A visually engaging, on-brand set designed to enhance product visibility and create an immersive shopping experience.

End-to-End Live Planning & Moderation
Full live execution, from content planning and scheduling to seamless moderation, ensuring maximum engagement and a smooth shopping journey.

Increased Live Times & Volume (50-Hour Target)
Extended live hours to 50+ hours, optimising reach, capturing peak shopping times, and maximising sales potential.

Product Analysis & SKU Strategy
Data-driven product curation, showcasing high-converting items at the right times to boost engagement and revenue.

Design & Use of Stickers
Strategic TikTok stickers to highlight key deals, create urgency, and drive conversions.

A young woman with long hair wearing a brown off-the-shoulder top and leopard print pants standing in front of a pink wall with the word 'PRETTY' and TikTok logo, holding a tablet while live streaming.
Screenshot of a TikTok shopping app featuring Pretty Little Thing, with pink branding and a woman smiling and holding a pink box. The screen displays discounts, a live chat, and purchase options.
Side-by-side screenshots of TikTok videos promoting fashion and beauty deals, featuring models in pink-themed backgrounds with discount offers such as 33% off, free shipping, and vouchers.

The Results

(Compared to the previous month)

Infographic showing marketing statistics: 1 million users, 245.12% growth, 40K clicks, 124.57% engagement increase, 700K followers, 28.79% growth.